Revellers put on their best attire, creating a beautiful sea of vibrant colours and fabrics as they got the drinks flowing on day four of Royal Ascot.
As ever, flamboyant hats and gowns were front and centre as the society event in Berkshire kicked off on Friday.
Some glamorous racegoers put on leggy displays in vibrant frilly dresses and looked in high spirits as they sipped on glasses of rosé wine.
Others sat back and tucked into lavish picnics in the car park, which included cuts of beef with fresh parsley sprinkled on top.
Dressed to the nines, groups of classy racegoers opted to coordinate their attire for the annual occasion, rather than wearing their ensembles solo.
Cheers! Two glamorous racegoers hold up their glasses of wine as they enjoy a day at the races
Racegoers are pictures sprinkling parsley on beef as they prepare a picnic behind the boot of their cars
Four glamorous racegoers all donned similar shades of blue, peach and pink as they attend Ascot
Revellers put on their best attire, creating a beautiful sea of vibrant colours and fabrics as they showed up for day four of the Royal Ascot
Young racegoers posed for the camera as they don frilly, lacy dresses and fancy fascinators
Boys in top hats were snapped drinking Appletiser as they enjoy a picnic in the car park
A band called The Tootsie Rolls proudly stepped out in the same blue and white gingham petticoat dress and donned similar fascinators.
A duo brought the sunshine to the track in Berkshire as they arrived dressed in similar yellow dresses, buttermilk-coloured heels and lemon floral headwear.
It appears there is an increasing number of pals wanting to arrive at the society event and put on a strong sartorial display.
Athlete-turned-personal-trainer Jennifer Pacey turned heads in a bright red dress paired with a Louis Vuitton bag and posed for a picture with her friend who also sported the exact shade.
A trio posed for a picture donning the same fascinator but in differing colours that incorporated what each of them was wearing.
Standards have not slipped from yesterday's display of elegant fashion as revellers arrived dressed in all their finery.
Elsewhere, fashion designer Louise Roe kept things simple but sophisticated in a pale blue dress from Karen Millen with corset-style detailing and a matching hat.
Television presenter Charlotte Hawkins sported an emerald green vine print white frock with a bow on the front, along with a matching pair of pointed heels.
Yoanna Hanbury, wife of polo player Charles Hanbury, opted for an all-purple ensemble a she stepped out at Ascot today
RacegoerViera Macikova sported a colourful chic floral gown with a Balmain leather cross body bag
Influencer Lydia Millen channelled her inner Cinderella in a pale blue pleated dress with white gloves
The YouTube star complemented the look with a pearl necklace, huge bow hat and a small white Hermes handbag
Some racegoers brought the sunshine by donning bright yellow ensembles with matching fascinators
Lady in red! Two women sported similar cherry red frocks and matching shoes at the races today
A band called the The Tootsie Rollers rocked matching vintage chic dresses for Ascot
Three pals opted to wear bright and colour matching fascinators with love hearts on the top
Rosie Tapner looked elegant in a long pleated cream dress byLisa Redman with a large pink floral fascinator and ivory wedges from Fairfax & Favor
Royal Ascot, the jewel in the crown of the UK racing calendar, started on Tuesday with the Queen Anne Stakes and will run until Saturday.
This year's meeting will have an overall prize-money pot of £10million. This is a record amount for Royal Ascot. The minimum winnings for all eight Group 1 races will be £650,000.
It was founded by Queen Anne in 1711 after she declared Ascot ideal for 'horses to gallop at full stretch' and has today become a major social event as well as a sporting attraction.
For the first time in its 313-year history, Ascot Racecourse announced this year the appointment of a creative director.
Sophie Winkleman and Lord Frederick Windsor arrive at Ascot on day four of the races
One woman stepped out and donned a hot pink floaty dress and fluffy neon green fascinator
Princess Eugenie wowed in a stunning emerald and mint green floral dress as she watches the Coronation Stakes
Two women posed for pictures at the Berkshire racecourse today as day four kicks off
Two pals showed up for the event dressed white and pastel-coloured dresses
Queen Camilla opted for a wide-brimmed hat embroidered with feathers for day four of Ascot
RacegoerAlicia Earley went for a classic chic monochrome outfit at Ascot today
Fashion designerLouise Roe stuns in a simple but chic dress byKaren Millen at Royal Ascot today
TV personalityLydia Bright arrived at Ascot wearing a grey tweed pencil skirt and blazer ensemble
One reveller looked stunning as she donned a monochrome gown embroidered with flowers and sheer mesh sleeves
The event was a sea of colour today, with one racegoer donning a white and blue mesh dress with a box bag and a Vivienne Westwood pearl necklace
Another chic racegoer looked stunning in black and white suit paired with a Gucci Dionysus bag
DesignerKimberley Garner kept things simple with a slim white frock and a black quilted Chanel bag
British fashion designer Daniel Fletcher was responsible for the creation of the annual Lookbook and Millinery Collective in 2024, which set the style tone for the year and often inspire racegoers' outfits.
He's known for his classically tailored silhouettes and modern gender-fluid clothes; his Spring/Summer 2023 collection included corset designs for both men and women.
The Cheshire-born designer, whose first customer was the eccentric Harry Styles, told GQ in 2023: 'The idea of an item of clothing being for a specific gender is such a funny one.
'I understand that something like a bra is designed for function, but when it comes to a shirt, why would we apply gender to something like that? And for me, the same applies to the corset.'
Former One Direction member Harry whose style has included jumpsuits, feather boas, skirts and dresses, became Daniel's first customer after buying all the boxy short-sleeved shirts from the designer's graduate collection in 2015.
'Harry had a huge impact on my career,' Daniel admitted to GQ in 2020. 'At 24 years old I couldn't believe what was happening.'
Since then, the designer's career has gone from strength to strength, with A-listers including James McAvoy, Robert Pattinson, Eddie Redmayne, Emma Corrin and Emerald Fennell wearing his looks.
The Central Saint Martins graduate has also designed for some of the world's most prestigious houses including Louis Vuitton, Lanvin and JW Anderson and held the role of Artistic Director for Italian label Fiorucci between 2019 and 2023.
A group of boys look in high spirits as they pour themselves an Appletiser beverage
RacegoerSarah Soulsby wows in a blue and orange dress with spiky cuffs and velvet sapphire-coloured heels
A racegoer dressed in a sapphire blue ensemble poses for a picture at Royal Ascot in Berkshire today
Racegoer Charly Blackburn looked elegant in a ruffled blue and yellow gown, a wired fascinator and a hamper style box bag
Vintage style! This retro band called theThe Tootsie Rollers stepped out in blue gingham petticoat dresses
One racegoer upped the style stakes by wearing a creative wide-brimmed hat with two champagne flutes on top of it
Former MP Gyles Brandreth looks dapper as he arrives at Royal Ascot with his wifeMichele
As ever, flamboyant hats and gowns were front and centre as the society event in Berkshire kicked off on Friday
Two racegoers show off creative ensembles at Royal Ascot today, with one donning satin leopard print and another opting for a white dress
Helen Flanagan opted for an all white outfit byKaren Millen for day four of Royal Ascot today along with a netted veil fascinator
Television presenterCharlotte Hawkins arrived for day four of Ascot in a white and green floaty frock
Men sporting three-piece suits and top hats arrive at the racecourse in Berkshire today
One woman donned an elegant and classy ensemble at Ascot today
A bit of all white! One reveller went for classic chic and donned a buttoned-up waistcoat, a pleated skirt and some gold heels
Fashion and celebrity stylish Nana Acheampong opted for a pale blue gown by Karen Millen with a matching fascinator, silver bangles and a crocodile bag
Fun designs, textures and floral displays dominated the fashion today as day four kicked off at Ascot
Revellers were dressed to the nines as they enjoyed an early start to the weekend at Royal Ascot today
He was nominated for the LVMH prize in 2017, was a winner of the European Semi- Final of the International Woolmark Prize and named Breakthrough Designer of The Year in the 2020 GQ Men of The Year Awards.
After many successful seasons showing his collections on the London Fashion Week schedule, Daniel took part in Netflix's 'Next In Fashion' series which saw him make it to the final.
The history of fashion at Royal Ascot
Late 1700s
It was Beau Brummell, a close friend of the Prince Regent, who decreed that 'men of elegance should wear waisted black coats and white cravats with pantaloons' and this set the tone for the dress code that is still adhered to by men in the Royal Enclosure.
1830s
Queen Victoria's visit to Royal Ascot saw her arrive in a pretty lace dress with a full bell skirt and shawl. She also started a craze for the porter bonnet, shielding the wearer from male eyes.
1890s
As the dawn of a new century arrived, fashion took on an almost celebratory tone. Skirts were less full, but silhouettes made a greater statement with angular hips and puffed sleeves. Hats were large and full of feathers and adornments.
1900s
One of fashion's most iconic images; that of Audrey Hepburn in My Fair Lady was inspired when costume designer Cecil Beaton saw images of Black Ascot, The 1910 Royal Ascot meeting was in full mourning over the death of King Edward.
1920s
Hemlines were shorter and cuts were smaller in the 1920s reflecting a post-war generation's rebellion against old traditions. Pearls and furs were the accessories of the day.
1950s
Christian Dior's New Look, a small waist and full skirt, was proving popular however it was when the newly crowned Queen Elizabeth and her stylish sister Princess Margaret wore the style at Royal Ascot that it was cemented in history.
1960s
Royal Ascot's glamorous profile elevated when Italian actress Sophia Loren was photographed inthe Royal Enclosure. In modern times some of the biggest names in Hollywood and fashion have attended.
1970s
Trouser suits became more popular following their introduction to the dress code in 1971. Gertrude Shilling, The Ascot Mascot, delighted the press with her extravagant outfits. One year, one ofher son David's millinery designs outgrew the Shilling's long-wheel-based Rolls Royce, so the hat had to follow in a van behind.
1980s
Sharp lines and bright colours took centre stage during this decade. With statement hats and pointed heels, there was little room for floaty florals in 1980s glamour.
2012
Royal Ascot officially launches its Style Guide to racegoers outlining dress code regulations for the Royal Enclosure and Queen Anne Enclosure (formally known as Grandstand).
2017
The jumpsuit is formally accepted in the Royal Enclosure Dress Code and the Queen Anne Enclosure Dress Code is extended to the new Village Enclosure.
2018
Royal Ascot introduces Style Guides for the Village Enclosure and Windsor Enclosure.
2020
Royal Ascot runs behind closed doors for the first time in the event's history during the global COVID-19 pandemic.
2021
Navy morning suits were permitted in the Royal Enclosure.
Source: Royal Ascot
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Of his latest appointment, Daniel said: 'I'm thrilled to be appointed as Ascot's first Creative Director and have thrown myself into the new role.
'I'm keen to encapsulate the rich heritage of the racecourse while embracing the unique dress codes, adding a contemporary twist to bring a flair that Ascot hasn't seen before.
Peter Phillips' NHS nurse girlfriend Harriet Sperling is snapped wearing an elegant ensemble at Ascot today
Two dressed-up women pose for selfies at Royal Ascot in Berkshire today
Racegoers picnic behind the boot of their car in the car park at the racecourse in Berkshire today
Flamboyant hats and gowns were front and centre as the society event in Berkshire kicked off on Friday
Fabulous florals! A racegoer is snapped wearing a chic yet modest ensemble featuring a rose skirt and a cream blouse
Athlete Jennifer Pacey turned heads in a bright red dress paired with a Louis Vuitton bag
Satin ensembles seemed to be a popular choice for racegoers, who wore the material from head-to-toe
A woman opted to wear a navy dress with a hot pink clutch bag and a large pink floral fascinator
'For 2024, I want to inspire racegoers to push the boundaries with their own unique style and immerse themselves in the opportunity to embrace their own creativity – and what better occasion than Royal Ascot!
'I'm super excited to reveal the next evolution of style direction for the world- renowned brand and can't wait for the vision to become a reality.'
The Best of British Edittakes inspiration from Daniel's lifelong fascination with British Heritage and featuresclashing stripes and ties worn with whimsical silk dresses.
He said the New Guard Edit is dedicated to thenext generation of independent brands and designers, with a new take on occasion dressing.
The Conscious Edit aims to showcase how racegoers can dress up whilst thinking about the impact their fashion choices have on the environment. This includesa custom suit designed and made in London by Fletcher using a deadstock lightweight tweed.
Fletcher said the Luxury Edit is for racegoers who are looking to elevate their look and add a touch of glamour.
Some pieces included have intricate and unique elements to the designs, for example, theintarsia knits in Missoni dresses, to pleating from Zimmerman, and draping fromMarc Jacobs.
Whilst the designer saysyou can never go wrong with a classic Top hat and Tails, the Tailoring Edit highlights other ways to incorporate tailoring into race day dressing.
The Albany Stakes, The Coronation Stakes, The Sandringham Stakes and The Duke of Edinburgh Stakes, The King Edward VII Stakes, The Palace of Holyroodhouse Stakes and the Commonwealth Cup will all take place today.
