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FAQs

Why is TAG Heuer not liked? ›

What went wrong? The current dislike originates from Tag Heuer's history that begins in the 1980s: So, Heuer (like most brands) struggled through the 70s Quartz crisis. Tag was added to the brand in the 80s because of a holding company (Techniques d'Avant Garde).

However, in the luxury Swiss watch market, TAG Heuer is in fact a very affordable brand compared to watches from more upper market luxury brands with similar features. Many would call TAG Heuer a value-added luxury brand very similar to watchmakers like Oris and Longines.

TAG Heuer is based in La Chaux-de-Fonds, Switzerland, and is led by CEO Frédéric Arnault. Jack Heuer, great-grandson of the founder, is the honorary chairman. TAG Heuer maintains a watchmaking workshop in Cornol, Switzerland, and a watchmaking factory in La Chaux-de-Fonds.

TAG Heuer leverages its rich portfolio of historic watches, by developing and incorporating today's leading-edge technologies. Whether the enthusiast prefers a silicon chip, a tourbillon or a carbon hairspring, their watch connects TAG Heuer's past and future.

Overall, Seiko watches are quite affordable and classy, too. Tag Heuer is more a luxury brand than Seiko and costs a tad more. Most of Tad Heuer's watches cost over a few thousand dollars. There are also more affordable pieces, but they do not have these complex mechanisms and are not so popular.

A Luxembourg-based private holding company, the Techniques d'Avant Garde Group (known as TAG) then acquired the company, and it would be known as TAG Heuer from then on. The brand has been owned by the luxury goods conglomerate LVMH since 1999.

While choosing between a Rolex and TAG Heuer all comes down to preference and budget, we can't deny that Rolex is the better brand in this comparison. TAG Heuer is a world-class watchmaker, but Rolex plays on a different level. You can't go wrong with either if you're interested in a famous luxury watchmaker.

When it comes to movement and technology, both brands offer high-quality Swiss-made movements. If you prefer mechanical movements, Omega may be the better choice, while TAG Heuer may be the better choice if you're interested in innovative technology.

Most well-versed watch collectors would say that Breitling is a more respected and prestigious watchmaker and hold Breitling as a brand, to a higher standard than TAG Heuer.

For an affordable, quality timepiece, Tissot definitely fills a niche and has a long history of watchmaking to back up the brand. The Tag Heuer brand is more expensive, and narrower in selection but has built a strong reputation over time within the racing world and with their chronograph models.

What is better, Longines or TAG Heuer? ›

Longines, for the most part, makes more refined watches with beautiful hand finishing on their movements. Tag Heuer uses finishing techniques on their calibers as well but their methods tend to look more sporty and utilitarian.

The watch serial number and the model number can be readily seen on each and every one. If these numbers are missing you can be suspicious of the rest of the watch. The unique serial number has a purpose and it is specific to that watch. It should match the serial number found on the official paperwork.

TAG Heuer is one of the giants in the world of watchmaking, sitting alongside Swiss peers, including Rolex and Omega. With strong links to motorsports, ranging from the TAG Heuer tachymeter Formula 1 to the TAG Heuer Mario Kart watch, many chronograph collectors include TAG Heuer in their collections.

Like a car, a Tag Heuer watch will usually depreciate about 10% per year for approximately 3 years, when it starts to plateau. Watches that increase in value are those that are desired by collectors. This is usually limited to special editions and vintage models that are more difficult to find.

TAG Heuer is the 12^th most recognized watch brand from Switzerland and in 2016 had an estimated brand value of 76 Million CHF. This makes them the 34th most popular and valuable Swiss brand in the top 50. Rolex is the #1 most recognized watch brand in the world.